PlantPaper is our response to an industry and an hygienic practice in dire need of an update. When we first began developing PlantPaper in 2016, we knew it wouldn’t be enough just to make a cleaner toilet paper; it had to be a better toilet paper—a toilet paper we ourselves would want to use. A trade-up, not a trade-off. A toilet paper without compromise.
“We were shocked by how soft PlantPaper is and how bad the TP we had been buying was for the planet. We are now PlantPaper lifers.”
-Ahsen & Dawn
“PlantPaper is a game changer. I never even paid attention to what I used before, now I can’t imagine using anything else.”
“It’s hard to even look at the white fluffy TP anymore knowing how harmful it is. We actually find ourselves judging friends now when we walk into their bathroom and see a roll of Charmin.”
-Kyle & Daisy
Watch our spot ‘The Choice’
Directed and narrated by Bonnie Wright
WHY NOT TREE PAPER?
There is nothing clean about toilet paper as we know it.
Old growth trees
Conventional toilet paper relies on trees cut down in the Canadian boreal forest. This forest is one of the largest carbon sinks on the planet, and an essential line of defense against climate change.
Tree paper requires huge amounts of energy and water to break down into pulp–almost 40 gallons per roll.
A roll of conventional toilet paper contains up to a gallon of bleach and formaldehyde. The fluffier and whiter the paper, the more of these chemicals it contains.
Old growth forests are complex ecosystems that develop over the course of centuries or millenia. Once cut down, they never regain their capacity for carbon storage or their ability to sustain wildlife.
Toxic chemicals used in conventional TP bind with compounds in our environment to form dioxins and furans, known as Persistent Organic Pollutants, which are highly toxic, carcinogenic, and do not easily break down.
Bamboo is the world’s fastest growing plant.
Bamboo is the fastest growing plant on the planet, capable of growing up to 3.5 feet per day.
Bamboo stores 3x more carbon than a stand of trees and produces 35% more oxygen.
Pulping bamboo requires 30% less water than pulping trees.
The more bamboo is harvested, the faster it grows. A bamboo grove may be able to produce as much 10x more usable fiber for paper than a forest of equivalent size. Bamboo stores up to 40% of its carbon underground, carbon that remains intact even when it’s harvested.
"I know the word disrupt is overused, but I'm using it here. The PlantPaper crew completely reinvented the lowly toilet paper and made it interesting, educational and I might even say sexy. No small feat."
“A three-ply, gently dimpled paper the color of an oat milk cappuccino.”
"Basically, it's perfect."
PlantPaper’s entire supply chain is plastic-free, from manufacturing to freight all the way to delivery to your door. PlantPaper is packed in lightweight, 100% recycled chipboard boxes.
We deliver to your door in 100% plastic-free packaging.
Never run out. With a PlantPaper subscription, you get tree-free, toxin-free, plastic-free toilet paper delivered right to your door, right when you need it. You can even control your shipments by text message.
Jaye Kim, 2022. From our exhibition Under / Over. A collection of over 100 artists and designers rethink the toilet paper roll holder.
In Loo of...Kim Wu of Building Block. We visited her home in Los Angeles and chatted about her work and life. Find us on Instagram for more.
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